Copymetrics is the world’s leading expert in cognitive science expert panels management. Our proprietary technique allows testing of marketing communications, both ATL and BTL in a very efficient and insightful way.

Our approach to advertising testing (copy testing) is based on cognitive sciences that have made tremendous progress in understanding and explaining the inner workings of the human brain and the associated conscious and especially subconscious decision-making process.

Such ad testing approach allows us to provide results within just a few days, with great scientific insights from our experts. In a few words, we test if and to what extent all the levers of influence onto the consumer’s brain have been fully used in the ad. Effective ad is not about  abundance of those levers, but rather, their proper mixture.

We do not ask consumers as the latter cannot provide that valuable insight to help make the ad better, and we believe our experts in cognitive sciences, many of them renowned psychologists, are able to respond to the assessment questions as objective as possible.

Besides ad tests we are able to help drive choice between various executions of the ad or animatics. We can be particularly helpful with story boards.

We help our clients not only to understand what works but also to explain why. Our approach has been tried and tested by some major global players in the consumer goods industry and telecoms, both as standalone tests and as disaster checks before more expensive, time consuming though obligatory tests, thus helping Marketers have peace of mind around possible outcome.